When developing a website, its content is as important as its architecture. Both are integral to generating website traffic, or online interaction. Without traffic, a website is doomed to languish on the web without awareness or interaction from its readers. In other words, attracting and retaining website traffic is a constant challenge.
Most websites attract visitors through direct marketing strategies such as email campaigns or pay per click advertisements. These strategies work well in generating initial website traffic but fail to retain existing visitors. In contrast, architecture strategies involving page layout and design - such as keyword choice and hierarchy - are far more effective at keeping visitors. To achieve both goals, an optimal balance of marketing and design strategies is essential.
One of the most important factors in capturing website traffic is optimizing web pages for search engines. Google and other major search engines regularly update their algorithms to favor websites with high-quality content and regular updating. In addition, opting for web pages with clear navigation and easy readability also helps. Ultimately, the quality and readable nature of web pages both directly and indirectly impacts their web traffic.
Another factor that affects website traffic is the marketing strategies employed by website owners. Many owners rely on AdWords or pay per click advertising to generate initial website traffic. However, this strategy only works well in attracting new visitors who have never heard of the website before. For retention, strategies that entice existing website visitors to return often do more to grow than control their online presence. For example, exclusive offers or contests on your website frequently increase engagement while retaining current users.
To increase website traffic, both content and design strategies are essential. Regular updating of your website's content maximizes interaction with existing users while optimal page design improves accessibility and search engine optimization (SEO). Furthermore platform-specific marketing strategies keep new site users engaged and interested in your offerings. Since constant innovation is required to keep websites relevant and interesting, achieving this goal requires a balance of both strategy types.